"We will sell solid products at low prices with the right quality as needed."
Clas Ohlson about the original business concept
Clas Ohlson founded the company Clas Ohlson & Co in Insjön, Dalarna, in 1918. What began as a bicycle repair shop quickly developed into one of Sweden's largest mail-order companies.
Among other things, Clas Ohlson helped to furnish modern Sweden with furniture plans that sold in their hundreds of thousands.
The first store outside Insjön opened in 1989.
Since then, Clas Ohlson has established hundreds of stores in multiple markets and online sales across the Nordics, as well as other European markets via subsidiaries.