Clas Ohlson as an investment

Well-positioned in large and growing product niches.

• Focus on five major product niches with underlying growth and attractive margins.
• Major addressable market offers potential for qualitative growth in existing markets.
• Customers know who we are and understand our offering – high brand recognition.

Demand-driven product range and high customer satisfaction.

• All-weather portfolio with smart products that meet a need, irrespective of external conditions.
• Extensive value-for-money product range with high annual renewal rate. Right quality at right price.
• Balance between own and well-known brands drives traffic, gross margin and rate of capital turnover.
• Customer-centric organisation that scores highly in every channel.

Central store locations, full-scale online business and effective marketing.

• Stores in central locations provide accessibility and build brand.
• A growing and profitable online business, linked to the store network for the best customer experience and efficient logistics.
• Accurate marketing, primarily via digital channels.
• Around 6.2 million Club Clas members provide a wealth of customer data and insights for further development.

Strong financial position and focus on increasing earnings per share over time.

• Cost focus and operational efficiency create value for all stakeholders.
• Proven ability to generate strong free cash flow and disciplined capital allocation with high return on capital employed.
• Increasing earnings per share (EPS) enables attractive dividends and investments in future growth. The company's policy is to distribute at least 50 per cent of earnings per share.